In order to understand about who exactly we will be targeting our film at in some more depth I have decided to use YouGov Profiles. Here I can research films of a similar genre to ours, for example paranormal activity, and use this information to adapt any ideas for our film that may suit a particular audience. YouGov helps to take into consideration the demographics, lifestyle, personality and even media focus of the person.
From this information we will look to aim our film at males in their late 20s / early 30s who are in the people grading C2 through to E. This group of people show correlation with Paranormal Activity so therefore we will look to aim the film at them. The majority of these people live in the Northern region of the United Kingdom due to the economic downturn in the North and rise of unemployment. However this does not mean will will dismiss the market in the South due to the profit available and the vast condensed amount of the population in the South.
When moving onto the lifestyle the majority of these people are mainly interested in movies which of course increases the likeliness of them coming to see our film. When looking at psycho-graphic profiling I believe these people are main-streamers due to their common interests such as football, video games and television.
With entertainment 100% of the films these people most favour come under the genre of horror meaning the likeliness of our film appealing to them sky high especially when the films are The Exorcist and Paranormal Activity - closely linked films to ours.
With peoples media interests and usage we can see where it is best to advertise our film to the public. The majority of these people spend 41-45 hours online a week meaning we will look to advertise across the internet and on newspaper sites such as the Sun and other right wing newspapers. We can also advertise on TV shows such as The X Factor and football games on Sky Sports as these are some of the most highly viewed programmes on TV at the moment.
With peoples media interests and usage we can see where it is best to advertise our film to the public. The majority of these people spend 41-45 hours online a week meaning we will look to advertise across the internet and on newspaper sites such as the Sun and other right wing newspapers. We can also advertise on TV shows such as The X Factor and football games on Sky Sports as these are some of the most highly viewed programmes on TV at the moment.
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